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Tom Cuthbert

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The Magic of March Madness

I am a fan of competition.  The idea of pitting one team versus another or better yet, one person against another is both entertaining and healthy.  Competition is good for business, good for our economy and  good for sports.  Life lessons can be learned from winning and losing and competition drives success.For me, March Madness is the quintessential competition.  It is a pure and simple format that fairly matches teams against in each, generally on neutral sites.  65 teams in a single elimination,  winner take all format with no consolation games.  31 teams get an automatic bid by winning their conference and the remaining teams are selected based on merit.  There is no ridiculous controversy like, "South Dakota State would have won it all if they had just gotten the 65th spot".  These are the best teams in the country... period. There is no doubt there are problems with college basketball.  Graduation rates are low, gambling is prevalent and players sometimes misbehave.  But generally the sport is clean, the players are committed and the game is fair. After a season lasting months and a tournament lasting weeks, it all comes down to one game... a true championship game (do you hear me BCS?).  There is something pure and honorable about a format that enables the two teams that have made it through the competition to face each other in one final game.  That... is quintessential competition.   March Madness is just around the corner.  So bust out your bracket, sit back and enjoy the ride.  Once again this year, it will be a great spectacle of upsets, buzzer beaters and quintessential competition.  And by the way, the odds of getting your bracket perfect are 9,223,372,036,854,775,808 to 1... good luck with that! Tom

Tagged with March Madness, NCAA, basketball.

February 17, 2009 by Tom Cuthbert.
  • February 17, 2009
  • March Madness
  • NCAA
  • basketball
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Tom Cuthbert

Optimist. Constant Learner. Bon Vivant.

Tom Cuthbert serves as managing director for BradfordLawton, a brand transformation firm. He also chairs a group for Vistage International, the world's leading Chief Executive organization. The balance of time is spent serving on the boards of directors for Adometry, Dutt Sports and Christian Unity Ministries.

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Tom Cuthbert
Optimist.  Learner.  Bon vivant.

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Tom Cuthbert chairs a Vistage group in San Antonio.  Vistage is the leading CEO organization.

Tom Cuthbert chairs a Vistage group in San Antonio.  Vistage is the leading CEO organization.

At BradfordLawton we transform brands that have become stale, are facing increased competition or want to grow.  We do this by starting at the beginning.  We understand the heart of the brand, the competitive set and the market opportunities.  We lead a strategic planning process to guide you toward the horizon of success.  Then we execute on all aspects of creating the assets, on every palette, needed to get you there.

At BradfordLawton we transform brands that have become stale, are facing increased competition or want to grow.  We do this by starting at the beginning.  We understand the heart of the brand, the competitive set and the market opportunities.  We lead a strategic planning process to guide you toward the horizon of success.  Then we execute on all aspects of creating the assets, on every palette, needed to get you there.

Adometry optimizes advertising campaigns for the top agencies and advertisers with the most accurate ad analytics and ad verification platform.

Adometry optimizes advertising campaigns for the top agencies and advertisers with the most accurate ad analytics and ad verification platform.

Dutt Sports delivers results for NBA players who want to be paid what they are worth… and then some.

Dutt Sports delivers results for NBA players who want to be paid what they are worth… and then some.

Christian Unity Ministries exists to assist and equip Christian churches and organizations to experience Biblical unity.  We accomplish this mission through training events, conflict intervention, and publications to churches and Christian organizations across all evangelical denominational lines, with the objective of moving brothers and sisters in Christ toward Biblical interpersonal relationships with one another.

Christian Unity Ministries exists to assist and equip Christian churches and organizations to experience Biblical unity.  We accomplish this mission through training events, conflict intervention, and publications to churches and Christian organizations across all evangelical denominational lines, with the objective of moving brothers and sisters in Christ toward Biblical interpersonal relationships with one another.

Tom Cuthbert is the managing director for BradfordLawton a brand transformation and strategy firm.  He also chairs a CEO group for Vistage International in San Antonio, Texas.  Tom serves on several boards.  His focus is business growth and works to help people who run companies become much more effective while working fewer hours and improving their personal life.