"Why People Still Subscribe To Newspapers" via @chartoftheday

Over a year ago I wrote about the future of newspapers.  Let's just say my conclusion would be best described as "dum dum da dum da de dum de dum de dum".  The chart below reveals why some people (ok, like seven people) still subscribe...

Why People Still Subscribe To Newspapers 

Jay Yarow

People are still subscribing to newspapers for two reasons, according to a survey from AdAge: they want local news, and they want coupons. 

Local news hasn't really worked online, so newspapers are okay on that front for now. But if Groupon and LivingSocial continue their successful runs, it could be yet another reason for people to cancel their subscriptions.


chart of the day, reasons for subscribing to a local newspaper, august 2011