Last week I wrote about the Interactive Advertising Bureau's release of the Click Measurement Guidelines.  This document is extremely important for advertisers, agencies and ad providers.  It defines the process that will be used to measure and deliver clicks to advertisers.  The Click Quality Council is hosting a call to discuss the guidelines, describe the process used to develop them and the impact for the industry. The call will be Wednesday March 18th at 4 PM ET/ 1 PM PT and is open to all members of the online advertising ecosystem.  We will have  George Ivie of the Media Rating Council as our speaker.  George worked directly with the IAB in facilitating discussion and building the guidelines.  Registration is available by clicking here. Tom Cuthbert