Today at the OMMA Metrics conference, Adometry (formerly Click Forensics, Inc.), the leading provider of ad analytics, announced that it is the first ad verification and attribution vendor certified by Google to provide campaign verification and effectiveness measurement across the Google Display Network (GDN) for ad inventory bought through Google’s DoubleClick Ad Exchange. Google had not previously allowed third-party verification across GDN inventory, only recently approving the use of DoubleVerify, a point solution for monitoring brand safety. Now, by including the Adometry tag on their ad campaigns, advertisers buying GDN inventory through the DoubleClick Ad Exchange have a more robust solution for audience verification, attribution, and campaign effectiveness measurement.

Adometry Validate provides more than simple brand safety capabilities, including:

• Moves beyond monitoring of inappropriate content to provide verification of entire campaigns, including effectiveness, reach & frequency, and demographic targeting
• Reports are delivered in real-time via a browser-based interface, rather than through weekly spreadsheets
• Unlike other offerings that only verify samples of a campaign, Adometry verifies 100% of ad impressions

Adometry Validate is the core module of the Adometry Ad Analytics suite, which has processed billions of clicks and impressions for dozens of the world’s largest advertisers and ad networks. Adometry Ad Analytics combines ad verification, dynamic attribution and campaign optimization in a tightly integrated platform, giving advertisers a comprehensive way to measure and manage campaigns across the entire online advertising ecosystem.

“Verifying brand safety alone is not enough,” said Steve O’Brien, vice president of Marketing at Adometry. “Transparency in the online ad exchange world is about more than just verifying the content of sites where ads are served. Advertisers need to know which campaign attributes are working and why, in order to make adjustments to maximize ROI.”

Since 2006, Adometry has delivered cross-platform ad campaign measurement and optimization solutions for top online advertisers, publishers and ad networks in the display and cost-per-click advertising markets. Each month, the company processes billions of ad impressions, which it uses to refine and develop sophisticated machine-learning algorithms that track and enhance ad campaign performance and effectiveness. The company’s SaaS offerings are ideally suited to meet the scalability and performance demands of real-time online advertising campaign management.

For more information on Adometry, visit www.adometry.com or follow us on Twitter @Adometry.