One more article worth reading if you ( like me) are following the evolution of social shopping.

BY  Fast Company EXPERT BLOGGER  BRIAN SOLIS

What may sound like buzz words or mere hype, is actually the beginning of the end of business as usual. Welcome to the rise of the social consumer and a new era of social commerce. Look at the picture above and think about how physical and online stores can integrate the social graph into the shopping experience right now. The possibilities are limitless and we can introduce everything today.  Read the complete article here >>