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Click Forensics Acquires Adometry; Adopts New Company Name

Now Adometry, Company Continues Expansion Into Online Display Ad Verification and Attribution

AUSTIN, Texas--(BUSINESS WIRE)--Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.

In February 2010, Click Forensics launched a beta version of its cross-channel ad analytics suite for online display advertisers, which was tested by some of the world’s top brands and ad inventory providers. The integrated offering is designed to help advertisers, agencies, ad networks and publishers to manage audience verification attribution and campaign optimization through a single platform.

“The key challenge online marketers face today is accurately measuring and improving the performance of their online ad campaigns as they flow across a changing landscape of ad networks and web sites,” said Paul Pellman, CEO of Click Forensics and the new Adometry. “With the addition of ad verification technology from Adometry, our ad analytics suite integrates all the pieces of display campaign measurement and optimization in a single offering for brand advertisers.”

Over the past year, Click Forensics has continued to build out its technology offerings for display advertisers. The solution suite, which helps brands measure and improve the performance of their online display campaigns, complements Click Forensics ad analytics technology for PPC marketers. Online marketers can also use the two offerings together to manage their hybrid display and PPC campaigns.

“We’re excited to join forces with the Click Forensics team,” said John Dietz, founder of Adometry. “The company works with the world’s top online advertisers, publishers and ad networks. Our technology will enhance the current capabilities Click Forensics provides to display advertisers as we work together to build out new features for its powerful ad analytics suite.”

For more information, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry, Inc.

Adometry, formerly Click Forensics, Inc., provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertising industry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit www.adometry.com.

 

Select media coverage:

 

Click Forensics Acquires, Becomes Adometry And Launches Ad Analytics Suite

TechCrunch - ‎12 hours ago‎
Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed. ...

Click Forensics is now Adometry

Seattle Times (blog) - Brier Dudley - ‎12 hours ago‎
Redmond analytics startup Adometry is being acquired by Click Forensics, an Austin, Texas-based company. Click Forensics is renaming itself Adometry and will continue investing in the Redmond office, adding two more employees immediately. ...

Click Forensics is now Adometry

InternetRetailer.com - Paul Demery - ‎7 hours ago‎
Click Forensics Inc., known for its tools that monitor fraudulent clicks on pay-per-click ads, has acquired online ad analytics firm Adometry Inc. and taken its name. Terms were not disclosed. The combined company will be better able to help ...

Click Forensics Takes Adometry's Name With Its Tech

ADOTAS - ‎9 hours ago‎
ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree's name? Heavens to Betsy!...

Click Forensics makes acquisition

Austin American-Statesman (blog) - Lori Hawkins - ‎10 hours ago‎
Austin-based Click Forensics said Tuesday it has acquired display ad verification company Adometry and will make that its new company name. Founded in 2007, Click Forensics develops software that ...

Click Forensics Acquires Adometry; Adopts New Company Name

Business Wire (press release) - ‎13 hours ago‎
AUSTIN, Texas--(BUSINESS WIRE)--Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. ...

Click Forensics acquires Washington firm

Austin Business Journal - Christopher Calnan - ‎11 hours ago‎
Online fraud detection company Click Forensics Inc. has bought Washington State-based Adometry Inc. and adopted the acquired company's name. Adometry, which was founded in 2008, employed five workers. The company develops display advertising ...

Adometry Acquired By Click Forensics

Northwest innovation - ‎12 hours ago‎
Redmond-based Adometry, a provider of online advertising analytics services used by online advertisers, agencies, publishers, and ad networks, has been acquired by Click Forensics. Financial details of the acquisition were not announced....