SES New York 2009

I attended the Search Engine Strategies conference in New York this week.  It was a very different show than last year.  The crowds were down, keynotes were less engaging and more people that ever are dressing up.   One other notable change, there was no click fraud panel.  It was just a year ago that the Search Engine Watch said the top story coming out of SES Day 1 was "Yahoo cozies up its click fraud critics".  Too bad, because click fraud is certainly a topic on the minds of advertisers, agencies and publishers.  One blogger noted, " In these hard times, it's more fun to talk about silly tweets than evil cheats."  Maybe true but "silly tweets" are only wasting time, not advertising dollars... I did enjoy participating on my panel titled, “Pay-for-Performance: Winning Strategies for Advertisers and Agencies.”   I've posted my presentation below.  Additionally, a video recap can be found here. [slideshare id=1195434&doc=sesnyc090324-090325080029-phpapp01]   Tom Cuthbert