Search Engine Strategies SJC Recap

While attendance at SES San Jose was definitely down this year, it was still a great show.  I enjoyed meeting people at our booth and appreciated the hard work of our team pulling that all together.  We met a lot of interesting folks and enjoyed hearing feedback on new Click Forensics dashboard. The big hit, of course, were the "Stress Einstein" squishys! Who wouldn't want of these guys!  They reminded me of the bobble-heads in "Night at the Museum 2" :) I also enjoyed participating in a session titled, "Ads in a Quality Score World".   Mike Grehan moderated the panel and both Yahoo (Tomaso Pozzi) and Google (Jonathan Alferness) participated.  WebProNews covered the session and wrote a nice recap.  My presentation is below.
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[slideshare id=1858957&doc=ses0809-090813202600-phpapp01]
The other highlight of the week for me was our Click Quality Council dinner.  We had of 25 executives from ad networks, publishers, advertisers and search engines join us for a great dinner of conversation, networking and fun! The conversation is always interesting when you have people representing all corners of the online advertising ecosystem.  It was the third year we have hosted the CQC dinner in San Jose and our 13th since the Council was formed in 2006. Tom Cuthbert