For Start-Ups, the Ultimate Goal: Becoming a Verb

From the New York Times
Start-Up Verbs
Nick Bilton/The New York Times

When starting a new Web site or Internet service, most technologists are aiming to sell to a larger company or gain hundreds of millions of users. But for some there is an even bigger glory than cash: their company name becomes a verb.

It didn’t take long for Google to win this honor, as people began saying “let me Google that” instead of using the verb “search.” Microsoft hopes that its search engine, Bing, is on its way to this usage too.

And of course this idea goes beyond search sites. Take Twitter, for example, which has been verbified with the advent of the word “tweet.”

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